Consumer Psychology

This book approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer. Chapter 1: Definitions and visions of consumption.- Chapter 2: Concepts and themes.- Chapter 3: How consumers’ minds work: An introduction to the basics.- Chapter 4: How we process information: A look at embodied cognition and priming.- Chapter 5: One mind or two? An introduction to dual process theories.- Chapter 6: Development through the lifespan: Is it a viable approach?.- Chapter 7: Erikson’s stages of life: Can we bridge the gap?.- Chapter 8: Childhood and younger children: The gaze from developmental psychology.- Chapter 9: The older child: Becoming a serious consumer.- Chapter 10: Children, ownership and possessions: The origins.- Chapter 11: Ownership and possessions: The adult perspective and into the future.- Chapter 12: And now the end is near… .
Brian M. Young is an Honorary Research Fellow in The Business School at the University of Exeter, UK where he teaches consumer psychology. He is Editor of the quarterly journal Young Consumers and author of Television Advertising and Children. This book approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer. Introduces a new perspective on consumer psychology